Ethics Project- Pros and Cons about Targeted Advertisements
In tenth grade, we were responsible for completing an Ethics Project. My group and I had the responsibility to answer this issue which was "Is it ethical to monitor behavior and buying patterns of online customers, and use that information for directed advertisements?"
I learned that advertisers literally look at the age, race, gender of a person to target them on certain commercials an other advertisements. I also learned that this type of behavior is indeed ethical--even though it may seem it isn't--because these advertisers are doing their job well.
I learned that advertisers literally look at the age, race, gender of a person to target them on certain commercials an other advertisements. I also learned that this type of behavior is indeed ethical--even though it may seem it isn't--because these advertisers are doing their job well.